Website Redesign
Website Redesign
Website Redesign
Winetage Design.
Winetage Design.
Winetage Design.
A more modern and intuitive website to enhance upcycled products.
A more modern and intuitive website to enhance upcycled products.
A more modern and intuitive website to enhance upcycled products.
Project Overview
Project Overview
The main objective of the project was to redesign the existing website, which had a confusing and old look that did not make it particularly user-friendly.
The goal was therefore to give it a more modern and minimalist look, which would reflect the start-up's values and make it more attractive to customers.
The main objective of the project was to redesign the existing website, which had a confusing and old look that did not make it particularly user-friendly.
The goal was therefore to give it a more modern and minimalist look, which would reflect the start-up's values and make it more attractive to customers.
The main objective of the project was to redesign the existing website, which had a confusing and old look that did not make it particularly user-friendly.
The goal was therefore to give it a more modern and minimalist look, which would reflect the start-up's values and make it more attractive to customers.
My Role
My Role
My role was to define the structure and architecture of the site, give it a more modern and minimalist look and feel, improve usability and make the shop more accessible, giving more prominence to the products. The website was realized by working directly with the developer.
My role was to define the structure and architecture of the site, give it a more modern and minimalist look and feel, improve usability and make the shop more accessible, giving more prominence to the products. The website was realized by working directly with the developer.
My role was to define the structure and architecture of the site, give it a more modern and minimalist look and feel, improve usability and make the shop more accessible, giving more prominence to the products. The website was realized by working directly with the developer.
Competitor Analysis
Competitor Analysis
The main competitor of Winetage is Riva 1920, with the project started with San Patrignano back in 2012, which saw the creation of design objects using the wood of the barriques by big names in design, art and fashion. The project focuses on recycling, environmental sustainability and social sensitivity.
The main competitor of Winetage is Riva 1920, with the project started with San Patrignano back in 2012, which saw the creation of design objects using the wood of the barriques by big names in design, art and fashion. The project focuses on recycling, environmental sustainability and social sensitivity.
The main competitor of Winetage is Riva 1920, with the project started with San Patrignano back in 2012, which saw the creation of design objects using the wood of the barriques by big names in design, art and fashion. The project focuses on recycling, environmental sustainability and social sensitivity.
Strong Points
Strong Points
Established Collaboration
Environmental and Social Values
Unique Material Character
Exclusive and Personalized Designs
Ecological and Sustainable Design
Established Collaboration
Environmental and Social Values
Unique Material Character
Exclusive and Personalized Designs
Ecological and Sustainable Design
Established Collaboration
Environmental and Social Values
Unique Material Character
Exclusive and Personalized Designs
Ecological and Sustainable Design
Weak Points
Weak Points
Geographical Focus: There's no specific information about the geographical focus, which could make it challenging to understand the market reach and target audience.
Target Audience Clarity: The target audience is not clearly defined, making it difficult to gauge the fit of their products in the market and customize marketing strategies accordingly.
Geographical Focus: There's no specific information about the geographical focus, which could make it challenging to understand the market reach and target audience.
Target Audience Clarity: The target audience is not clearly defined, making it difficult to gauge the fit of their products in the market and customize marketing strategies accordingly.
Geographical Focus: There's no specific information about the geographical focus, which could make it challenging to understand the market reach and target audience.
Target Audience Clarity: The target audience is not clearly defined, making it difficult to gauge the fit of their products in the market and customize marketing strategies accordingly.
Key Takeaways for Winetage
Key Takeaways for Winetage
Reinforce the message that Winetage's creations are designed for an exclusive audience. Tailor marketing efforts to reach this specific demographic.
Leverage the craftsmanship story, showcasing skilled artisans in Italy as a testament to the quality and attention to detail in each creation.
Enhance the narrative around sustainability by emphasizing the upcycling of valuable oak from French and Italian wineries.
Reinforce the message that Winetage's creations are designed for an exclusive audience. Tailor marketing efforts to reach this specific demographic.
Leverage the craftsmanship story, showcasing skilled artisans in Italy as a testament to the quality and attention to detail in each creation.
Enhance the narrative around sustainability by emphasizing the upcycling of valuable oak from French and Italian wineries.
Explore collaborations with designers or artists to enhance brand recognition and appeal to a broader audience.
Clearly define the target audience for Winetage's exclusive designs to align marketing strategies and product development.
Reinforce the message that Winetage's creations are designed for an exclusive audience. Tailor marketing efforts to reach this specific demographic.
Leverage the craftsmanship story, showcasing skilled artisans in Italy as a testament to the quality and attention to detail in each creation.
Enhance the narrative around sustainability by emphasizing the upcycling of valuable oak from French and Italian wineries.
Explore collaborations with designers or artists to enhance brand recognition and appeal to a broader audience.
Clearly define the target audience for Winetage's exclusive designs to align marketing strategies and product development.
Explore collaborations with designers or artists to enhance brand recognition and appeal to a broader audience.
Clearly define the target audience for Winetage's exclusive designs to align marketing strategies and product development.
User Interviews
User Interviews
All three interviewees, despite their different backgrounds, expressed a shared sentiment that the old website did not align with the luxury, craftsmanship, and exclusivity associated with Winetage's products.
All three interviewees, despite their different backgrounds, expressed a shared sentiment that the old website did not align with the luxury, craftsmanship, and exclusivity associated with Winetage's products.
All three interviewees, despite their different backgrounds, expressed a shared sentiment that the old website did not align with the luxury, craftsmanship, and exclusivity associated with Winetage's products.
Modern and minimalist design
Modern and minimalist design
Modern and minimalist design
Modern and minimalist design
User-friendly navigation
User-friendly navigation
User-friendly navigation
User-friendly navigation
Wine culture and storytelling
Wine culture and storytelling
Wine culture and storytelling
Wine culture and storytelling
High-quality visuals and neutral colors
High-quality visuals and neutral colors
High-quality visuals and neutral colors
High-quality visuals and neutral colors
Research Results
Research Results
Exclusivity and Limited Editions: Highlight the limited availability of each piece to create a sense of exclusivity.
Craftsmanship Stories: Share stories of the artisans who handcraft each item, emphasizing the meticulous process.
Sustainability Message: Emphasize the eco-friendly practices and the positive impact of upcycling wine barrels.
Exclusivity and Limited Editions: Highlight the limited availability of each piece to create a sense of exclusivity.
Craftsmanship Stories: Share stories of the artisans who handcraft each item, emphasizing the meticulous process.
Sustainability Message: Emphasize the eco-friendly practices and the positive impact of upcycling wine barrels.
Wine Culture Integration: Connect the products to the rich history of winemaking, appealing to the customer's love for fine wines.
VIP Events and Collaborations: Offer exclusive events, previews, or collaborations with renowned designers to engage in a unique way.
Exclusivity and Limited Editions: Highlight the limited availability of each piece to create a sense of exclusivity.
Craftsmanship Stories: Share stories of the artisans who handcraft each item, emphasizing the meticulous process.
Sustainability Message: Emphasize the eco-friendly practices and the positive impact of upcycling wine barrels.
Wine Culture Integration: Connect the products to the rich history of winemaking, appealing to the customer's love for fine wines.
VIP Events and Collaborations: Offer exclusive events, previews, or collaborations with renowned designers to engage in a unique way.
Wine Culture Integration: Connect the products to the rich history of winemaking, appealing to the customer's love for fine wines.
VIP Events and Collaborations: Offer exclusive events, previews, or collaborations with renowned designers to engage in a unique way.
Information Architecture
Information Architecture
Final design
Final design
